Netwolf Cyber Intelligence Advisors

Industry: Cybersecurity, Managed Service Provider (MSP), B2B Enterprise

Services Provided:

• Brand Systemization & Style Guide Development
• Marketing Messaging & Copywriting (Service Outlines)
• Lead Generation Asset Design (PDF Guide & Email Sequence)
• High-End Corporate Collateral (Pitch Decks, One-Sheets)
• Digital Asset Library Creation (Icons, Stock Curation)
• Environmental/Office Graphics (Screensaver Design)
• Print & Digital Stationery Design (Letterhead, Business Cards)

The Story

The Problem Following a logo redesign, Netwolf Cyber—an intelligence advisor working exclusively with large enterprise clients—lacked the sophisticated visual infrastructure needed to match its high-value B2B service offering. The absence of a formal style guide and sales collateral meant their internal and external brand presence was inconsistent, hindering sales teams in pitching services to C-suite decision-makers.

The Solution Hired based on a previous relationship, I partnered with the CEO and CFO to establish NWC's comprehensive design system. This involved creating an elegant, modern aesthetic across all touchpoints, documented in a formal brand style guide. My work included designing all essential corporate collateral, from branded stationery and office screensavers to a modular Pitch Deck Template for streamlined sales presentations.

A critical success was the development of a collaborative Lead-Generating PDF Guide ("Cybersecurity Threats for Growing Businesses") and a corresponding Email Nurture Sequence. I designed the polished, custom-graphic-rich guide and crafted the persuasive messaging, creating a system that efficiently nurtured new leads into sales-ready prospects and provided the client with their first measurable digital marketing funnel.